Pitch Reflection

When researching our chocolate product we looked at what Cadbury's audience range is that appeal to the product mainly. We communicated our ideas thoroughly explaining how we developed our ideas.

 We found that a younger audience was most common in purchasing and appealing to the chocolate. Our chosen target audience is 4-17 year olds as we feel the theme and choice of bright colours on the packaging will appeal to them and grab their attention, making them want to buy the product. We have researched past chocolate adverts and took note of all the conventions they used to make it a successful and engaging advertisement.

When presenting our pitch, we spoke confidently about the product we were re-launching and made it clear as to why we were re-launching the product. We discussed that the chocolate 'Marvellous Creations' needed to raise more awareness as it has a lot of unique qualities that are undervalued. We had also included a diagram with all the ideas we had brainstormed on what the advert should be about and how we will present our product so that it can raise awareness.


Our first ideas was that we would use a mother and her two kids located in their home. The mother would come home with the Marvellous Creations chocolate in shopping bags and the children would get all excited. The product would also have competitions and giveaways such as 'WIN a trip to Disneyland', however thought this would bribe the consumer.

We then moved onto another idea where we portray an evil and excited scientist to create the chocolate using all of the ingredients that are contained in there such as Popping Candy and Jelly Beans. The scientist conveys himself as a creative and experimental person who love developing new ideas. This advert may be better suited in appealing to the targeted audience as I feel children are quite imaginative and creative and they love creating new, unique things everyday and so therefore the scientist would connect to them. We have considered different ideas to develop the success of our 30 second advertisement.

We included all of our pre-production materials that we are planning to do such as finding our locations and getting our cast together and buying our props so that when filming, the set looks professional and suits the theme. We also presented our Risk Assessment which went through all of our safety precautions and what would be considered dangerous whilst filming our advertisement. This is done to avoid any danger or harm that may occur on set.

The elements that we could improve on is developing the idea more so that it appeal to a more wider audience range. I will have to consider the fact that the scientist may not appeal to the very young audience aged 4-7 as they may not understand a scientists purpose with what they do. I have researched the products colour scheme which is mainly purple, however I feel that I have not really considered the colour being used in the advert and so therefore people may not be able to associate the advert with the print advert. When presenting the pitch we could have shown a bit more confidence performance wise. This is for when presenting the product and the ideas that we had which could have been conveyed with a stronger understanding of our pre-production ideas. If we were to present another pitch, we would work on our confidence and the initial ideas.