Campaign Logistics

Aero Chocolate - Skateboard Advert

The campaign logistics for the Aero chocolate bar advert is explaining when and where I would want the advert to be best scheduled or where I would think the print adverts for the campaign would be mostly suited. I think that the Aero advert should be aired on both ITV1 and Channel 4 on TV at around 4pm to 10pm to be shown when children are home as the advert mostly appeal to them. the advert is all about fun and therefore should be shown at an earlier time during the day. It is mostly suited to air at 4pm as this is the time that all children are home from school and straightaway switch on the television.




Also the channel that I have chosen are both light-heartened and love to show TV programmes full of humour and fun. The advert fits in well as it is quite optimistic and gives a positive vibe to the audience.

Print

The print advertisement would be shown at Leicester Square and Piccadilly Circus on the digital advertising screen where it is displayed. This would be aired between 3pm and 10.30pm as these times are between rush hour and several people would catch attention of the vibrant print ad. This creates awareness of the advert and creates a mass audience as many people in London visit Piccadilly Circus and Leicester Square and it is a tourist location. It would also be shown on several bus stops around London such as in Trafalgar Square, Stratford and Ilford.

Comparison
Both advertisements use scheduling to target the same audience by being displayed all around London and in tourist places to create awareness producing a mass audience.

Pantene Shampoo - Selena Gomez 

TV

I believe that the shampoo advert should air on channels E4, Channel 4, ITV1 and ITV2 as these channels are on Freeview and would get a lot of viewers - a lot of women viewers - as it appeals to that specific audience. The time that it would be best scheduled for would be 6pm to 11pm which is aired during the evening. The advert mainly appeals to teenage girls and women and as those are the most suitable times that older people watch television, the evening times are most appropriate.
It could also air on E! Entertainment when Keeping Up With The Kardashians comes on to promote it to the younger audience who love watching the show. It would be ideal to air on Sky Living during the show America's Next Top Model as many young girls and women watch that show also.

Print

The print ad of the advert will be printed in magazines as many women buy and read beauty magazines and it could also be plastered on the front cover. These magazines would be sold at newsagents around London mainly in tourist places like Trafalgar Square and Piccadilly Circus. The newsagents that are outside of train stations are most suitable in selling and advertising the magazines.

Comparison
Both the advertisements of the same campaign use scheduling and locations to create awareness through a mass audience and engage as many people as possible by advertising the product on any popular TV channel or popular location to sell the product.