Key Messages

Aero Chocolate - Skateboard Advert

The key message for the Aero Chocolate is shown in the slogan which is 'Hold on tight, or i'll fly away!'. The advert connects with the slogan as they have used balloons to signify the bubbles in the chocolate bar, and this is clever as if you do not hold onto a balloon full of helium tightly, the balloon will fly away. The emotions that it creates in happiness and pleasure. It makes the audience feel light and free which represents the balloons.




At 0:03 second it shows the skateboarder taking a bite into the chocolate bar and then after showing him take off, revealing how energetic the chocolate is making him as he goes riding through all the balloons doing cool stunts. It unveils his excitement about the chocolate and does somersaults in the air on his skateboard and helmet. Revealing the skateboarder in the air exploits the action of 'flying away' which is written in the slogan.

The key message for the print advertisement is that the slogan in the bottom left corner reveals 'Feel the bubbles' which link to what the overall print ad is illustrating.

The slogan links with the image as it reveals the skateboarder skating through loads of balloons and throwing his hand out to feel them. The balloons represent the bubbles and therefore links with the slogan as the skater is literally 'feeling the bubbles'.

Comparison
In both the TV ad and print ad, both show the chocolate bar packaging. The key message is that they are trying to promote the Aeros chocolate bar so that they can make it profitable.

Pantene Shampoo - Selena Gomez

TV

The key message of the Pantene shampoo advert is to advise women of how the shampoo keeps their hair healthy and clean. The shampoo advert displays at 0:15 seconds, the vitamin that they use in their ingredients which is the main selling point of the product. The pro v vitamin they use in their formula makes your hair smooth, soft, and shiny and really moisturises your hair. The formula they use is believed to be among the best in the industry, and that is why the producers really want to promote their product, and put the word out there to get as many consumers as possible.

The main key message is said in the advert 'Strong is Beautiful' and they use Selena Gomez because she is a beautiful young lady and her hair exemplifies strength and lusciousness to appeal to the audience. At 0:15 seconds they also show in the advert how everything, all the ingredients are infused into the shampoo to give women a great outcome.

Print

In this print ad, they also show the Pro-V vitamins surrounding Selena Gomez in the background as it is an important substance to the Pantene Shampoo and is what gives it its unique selling point.

Comparison
Both the advertisements represent each other by revealing the products formula in both. This reveals that they are selling the formula to engage and interest the audience, they will appeal to this unique selling point.