Call to Action

Aero Chocolate

Skive had created Aero's a recent social media campaign called 'AeroMail' which was aimed to raise awareness to the new Aero bar. AeroMail allowed consumers to 'spread the bubbliness' by sending an uplifting message to their friends using a digital balloon on Facebook and each message had generated a sample bar. 
 

The call of Action for the advert was effective and obvious for the audience. The message was positive and light-hearted and effective to drawing in viewers of all ages and genders. In the advert it shows the skateboarder in a sea of bubbles that represent aero chocolate bubbles.

Print


For the print advertisement, the response mechanism for it is to create word of mouth and get a mass audience talking about the product from looking at the engaging print advert. Majority of the younger audience will use social media to talk about the product and advertisement and share it with their friends and family so that it creates awareness. The social media that it will be shared on is Twitter and Facebook where they could also use a hashtag of the product or slogan of the product eg:'#feelthebubbles' to make the advertisement trend globally. 

Comparison
Both of the advertisements use the same call to action as they are both interacting with the audience and make them get involved using the internet. They both create awareness of the campaign by interacting with their friends and family and sharing a link of the advertisement.

Pantene Shampoo 

TV

 The audiences response mechanism in the TV advert is it contains a woman of true beauty and gorgeous hair. It shows how the ingredients in the shampoo makes your hair shiny, soft and healthy. The ingredient they show is called Pro-V which is supposed to be an excellent vitamin making your
hair smooth and shiny. It is not only this that appeals to the audience but also the celebrity endorsement that is put in the advertisement - Selena Gomez.








The slogan that Pantene use is 'Strong is Beautiful' and this encourages a lot of women and makes them drawn into buying the product.
On the social media Twitter they use the hashtag #StrongIsBeautiful to gain a mass audience talking about about their product.

Print

The print advertisement does not use any Call to Action as it is just a magazine and they have not included a web address or hashtag to get the product spoken about using the internet. However, they promote the product by selling it using celebrity endorsement. Many young people know and acknowledge Selena Gomez as she is very famous and has the most biggest fan base on Instagram. Therefore they might have thought they did not need to use the internet to create a mass audience to sell the product, they just needed the face of Selena Gomez.


Comparison
The TV advert can use call to action as they use social media to promote the product and create word of mouth, whereas, the print advertisement use Selena Gomez's face which is plastered in the centre of the magazine to appeal to her fan base and of those who know the celebrity. It is not only her celebrity verification that promotes the product, but also her beauty and image that is being shown that all women would appeal to.