Representation

Aero Chocolate - Skateboard Advert

TV

The advert represents the inside of the Aero chocolate bar with the bubbles. They signify the bubbles with thousands of brown balloons which represent the chocolate bubbles.



At 0:26 seconds there are many chocolate bubbles that are floating and lifted in the air, This connotes that the bubbles are light and represent the bubbly centre that are in the Aero chocolate bar.  The slogan of the campaign was 'Feel the Bubbles' and as the skateboarder is travelling through the bubbles energetically, it definitely does liven up the atmosphere of the filled space of balloons. This appeals to individual people as they get to experience the optimism through the movement in the TV advert. However, the stereotype of skateboarders may discourage the audience from buying the product as skaters are depicted in a negative light.

Print

The print ad is illustrated as very vibrant and the high resolution of the picture makes the bubbles seem very realistic, as if you are with the skateboarder drifting through all of the chocolate bubbles. The appearance of the advert makes the audience forget the stereotypes that skateboarders represent. The stereotype conveyed through the skateboarder is that they behave very dangerously and may do illegal activity by causing disruption and causing chaos. This may affect selling the product as the audience may feel threatened by the skateboarder. 

Comparison
Both the advertisements use the same representation as they both show the skateboarders in the ads. The representation of skaters throughout the campaign may affect the image of the product in a negative way and cost them the sales of the product. No one will want to buy a product due to the intimidation and trouble that the skaters represent.

Pantene Shampoo - Selena Gomez

Selena denoted herself wearing a stylish white dress which reveals her image as prominent. At 0:27 seconds, Selena's white dress connotes a symbol of pureness and elegance. The colour of white illustrates her angelic representation. Furthermore, people believe they can trust angels as to guide and protect them in life and producers interpret this connotation as to trusting the product of Pantene as it is made to protect your hair. This representation helps sell the product as it is a very positive illustration of Selena Gomez and of the product.

Selena stereotypes the definition of beauty by having thick, brown, wavy hair. She is also portrayed as skinny and thin and this defines that all women should look like that. It is the specifics of a persons image that may be interpreted in an offensive way to viewers or may not connect with the audience. This may affect the way the product is shown.





In the print ad she is also seen wearing the same outfit to remind the audience that the print ad is connected to the TV ad and will refer them as selling the same product which is the Pantene Shampoo. Selena Gomez is standing tall and strong and is placed in the middle of the magazine cover as she promotes the product. She overtakes the product named heading as her hair is covering most of the title. This is done so that the audience can focus more into her hair and how vibrant and silky it looks.
 


Comparison 
Both of the adverts use the same representation as they are using the same celebrity in both and also show the similarities by using the products name to headline the campaign which is shown in the TV and print. Also, Selena Gomez is seen wearing the same outfit in both.