Legal and Ethical Issues

Aero Chocolate

The legal issues that could occur in the advert for Aero Chocolate is that it could have Copyright issues as they use the song 'ABC' by Jackson 5 at 0:14 seconds and would obviously have to get their permission for using their song unless it was Copyright Free. If the song was used without their permission, it would be illegal and would cause a lot of issues and hassle.
They could also receive a huge fine placed for them to pay if the issue was taken to court. For the legal issue to be managed, the producers would have to gain permission to use that song as the song fits really well with the advert, as it creates a very warm-heartened vibe.

The ethical issue for the print advertisement is that the pay the skateboarder is positioned in the ad could cause them distress and anxiety. This may be because during the production stage of making the campaign, the skateboarder may have gotten injured during the process. A younger audience could also try this dangerous stunt at home or outside and get seriously hurt too.

Comparison
Both advertisements overcome the same legal and ethical issues from being allowed to use the music by gaining permission and avoiding all distress from court. Also, the skater is revealed skateboarding safely throughout the TV and print ad which takes away any distress felt from the audience.

Pantene Shampoo 

TV

An ethical issue that the Pantene shampoo campaign could create is that the face of the campaign is Selena Gomez who has beautiful brown hair. This could encourage children to develop a negative self image of themselves according to their hair colour. Children are quite credulous and can be easily influenced that they should have the same hair colour as Selena Gomez, otherwise they would not consider themselves beautiful. However, we understand that this advert is mainly aimed at female adults but if the advert is broadcasted at an earlier time this could affect childrens perceptions of themselves.

A legal issue is guiding the expectations of the shampoo experience. In the ASA rules and regulations, there is a quote that states 'Advertisements must not materially mislead or be likely to do so.' 
and the Pantene advertisement can be pretty misleading as they use the term 'Strong is Beautiful' interpreting that the shampoo will make your hair very strong in order so that your hair does not fall out, however when consumers brushed their hairs, their hairs would come out onto the hairbrush and this misleading situation had caused the campaign to get many complaints.

Comparison
Both advertisements overcome the same legal and ethical issues by creating Selena Gomez in a positive light as even though she represents the face of Pantene with brown hair, she appeals to all women by showing her beauty and being a feminist.