Aims

Aero Chocolate

TV

The aim of the Aero Chocolate advert is to show that the unique chocolate bar has bubbles compressed inside and this makes the chocolate bar light and instantly melt in your mouth. In the advert there are brown balloons denoted to make it look like chocolate bubbles. In the video at 0:26 seconds there are many chocolate bubbles that are floating and lifted in the air.


This connotes that the bubbles are light and represent the bubbly centre that are in the Aero chocolate bar.  The slogan of the campaign was 'Feel the Bubbles' and as the skateboarder is travelling through the bubbles energetically, it definitely does liven up the atmosphere of the filled space of balloons.

Print

The aim of the Aero print ad is to show the same as the TV ad which is to have the effect of making the chocolate bar melt in your mouth. The print ad is very vibrant and the high resolution of the picture makes the bubbles seem very realistic, as if you are with the skateboarder drifting through all of the chocolate bubbles.

Comparison
Both the TV and print advertisements share the same aim by illustrating the brown balloons in both adverts to convey chocolate bubbles. By revealing this image in both ads it represents the whole campaign and also highlights what the inside of the chocolate looks like.

Pantene Shampoo - Selena Gomez 

TV

The aim of the Pantene Shampoo is that it allows women to feel beautiful about themselves and not worry about their damaged hair. It creates awareness of the product towards women by using Selena Gomez who is a beautiful, young girl with amazing hair that many people would envy. At 0:09 seconds Selena Gomez's hair is shown in slow motion to reveal how healthy and rich her hair is.
At this moment the audience reacts to the beauty and shininess of her hair but are blinded by two of her, as the editor has doubled the scene onto one page. The slow motion centralizes the detail of her hair as smooth, thick, glossy and full of rich colour. Her image is portrayed as a perfectionist, as she perceives her perfect hair with confidence and vivacious.

Print

 The print ad portrays Selena with wet hair and her fingers running down through it. This reveals that she has slick hair connoting a smooth and glossy texture and appearance. It conveys her natural look of using the product just after she has washed it. This increases sales as her hair is looking healthy and radiant which means that the formula inside the shampoo definitely works and is aiming this at the audience so that they are engaged to the product and purchase it .



Comparison 
Both of the advertisements share the both aim as they convey Selena's hair as smooth and glossy. By advertising the texture of her hair and making it visible and focuses on what the product is being used on, it engages the audience to purchase the product.