Choice of Media

Aero Chocolate 

The adverts type of media is made for TV purposes. It is displayed for the viewers or audience that watch television and this is to create a mass audience.


In the advert, the skateboarder has done a 360 in the air through all of the bubbles. The skateboarder reveals how energetic and skilled he is by showing off his tricks to engage with the audience. The bubbles represent the chocolate bubbles that are present inside the chocolate which is very creative. The audience connect with the creative input and understand what they represent. It makes the balloons look mouth-watering and delicious reminiscing the image of chocolate.

Print

In the print advert the still is of the image of bubbles with the packaging of the Aero chocolate bar. It reveals the skateboarder riding through all the bubbles coming out of the tunnel. This is very creative and simple so that the audience can quickly understand what the advert is trying to sell. The billboard is best to put up at a motorway so that everyone can see it clearly. It is also simplistic and doesn't involve any text to read which is for the purposes of fast drivers on the motorway.

Comparison

The two types of media includes the same images shown in the campaign so that it familiarises the audience that the billboard ad is from the TV advertisement for Aero chocolate. 

Pantene Shampoo 

TV

The adverts type of media is a TV advert where it shows Selena Gomez promoting the shampoo. The audience are engaged into the celebrity endorsement used as she has the biggest fan base international. This draws in the audience as she also uses her own song 'Good For Ya' which links to message the advert is trying to get across.

Print

The print that they use for the same campaign is displayed in magazines. It illustrates Selena Gomez leaning on a giant golden chrome hairdryer. There is text written on top of the hairdryer that says 'Strong is Taking the Heat' which indicates that women are strong individuals. It is almost as if the slogan was meant for Selena Gomez as she has experienced and faced up to bullying and is 'taking the heat'. This draws in a lot of audience awareness for the product and also for Selena Gomez and majority of her fans idolize her. The selling point of the magazine is Selena Gomez's hair as it show a clear view of her hair in the centre of the cover. Her hair connotes volume and glossiness and is immediately eye catching for the audience.

Comparison

Both advertisements from the same campaign carry elements across two type of media as they portray Selena Gomez promoting the product in action and also on a magazine cover to appeal to their young audience and also to sell to product by making it as visible as possible using different mediums.