Target Audience

Aero Chocolate - Skateboard Advert

TV

The adverts target audience would aim to please 12-45 year olds. The advert denotes livelihood and energy as the skateboarder skates through the bubbles which would be astonishing for viewers. The song that is played throughout is the Michael Jackson song 'ABC' which appeals to a younger audience as it is lighthearted song that brings positive vibes.
At 0:14 seconds, the skateboarder skates around in 360 degrees in the tunnel. This reminds the audience of a rollercoaster as that is what exciting rides do when they go upside down. It signifies fun and excitement which causes adrenaline upon like a rollercoaster does. It makes the younger audience feel exhilarating as they love to go to theme parks and experience the thrills.

Print

The print ad highlights that the audience are targeted to a mixed gender as the product is made for everyone and the colours they use of the packaging does not specifically appeal to a specific gender. The colours that they use that are illustrated are brown and greeny mint which are used because those are the colours in the mint aero bubble chocolate bar. This shows that it appeals to all viewers and that anyone can eat the product.

Comparison

Both of the advertisements appeal to the same audience as it reveals the energy and excitement in both by showing the skateboarder skating through loads of balloons. It is quite youthful and conveys the feeling of feeling young and energetic which is how all the audience would want to feel and therefore, the aimed audience aged between 12 - 45 years appeal to the advert.

Pantene Shampoo

TV

Selena Gomez The target audience for the Pantene advert are mainly aimed towards women as in the advert they show the famous singer and actor Selena Gomez to promote the product. The age of the audience that it appeals to is 12-60 year olds that love to take care of their hair and are concerned whether it's healthy enough and strong. No woman wants split ends and their hair to fall out and therefore would use the product.

At 0:17 seconds, Selena says that ' Strong is unbreakable' and looks straight into the camera with a cute smile, and this instantly grabs the audience's attention as they don't want breakable hair and they appeal towards the celebrities beauty. All women understand what their hair goes through and how they would do anything to prevent damaging hair. And therefore they are interested in the Pantene shampoo product.

Print

The print ad appeal to more of the younger audience as teenagers tend to buy magazines more and would then aspire to be Selena Gomez and teenage girls see her looking as gorgeous as ever and would want to purchase any product they see her using. The print ad reveals Selena Gomez looking radiant and perfect in the centre of the image surrounded by Pro-V vitamins as that is the ingredient that makes it look healthy and shiny like Selena Gomez's hair. 

Comparison

Both of the advertisements appeal to the same audience by showing a more youthful look that the product may give. This appeals to a wide range as all women what to feel young and empowered.