Approaches

Aero Chocolate - Skateboard Advert

TV

The key message for the Aero Chocolate is shown in the slogan which is 'Hold on tight, or i'll fly away!'. The advert connects with the slogan as they have used balloons to signify the bubbles in the chocolate bar, and this is clever as if you do not hold onto a balloon full of helium tightly, the balloon will fly away. The emotions that it creates in happiness and pleasure. It makes the audience feel light and free which represents the balloons.

At 0:03 second it shows the skateboarder taking a bite into the chocolate bar and then after showing him take off, revealing how energetic the chocolate is making him as he goes riding through all the balloons doing cool stunts. It unveils his excitement about the chocolate and does somersaults in the air on his skateboard and helmet. Revealing the skateboarder in the air exploits the action of 'flying away' which is written in the slogan.

Print

The advertisements approach is the same as the TV advertisements which is to create the emotions of happiness and energy to the audience. They want to produce a positive impact on them by creating life with the use of bright and bold colours. The use of the skateboarder in his zone and environment allows the audience to connect with him and feel the liveliness and passion he feels whilst performing his hobbies.

Comparison
Both advertisements from the same campaign use the same approach by illustrating the skateboarders actions and feeling. In both they connotes the skaters energetic spirit and life by showing the balloons flying midway through the air and that everything in the shot is moving and is alive.

Pantene Shampoo - Selena Gomez

TV

The main approach of the Pantene Shampoo advert is using celebrity endorsement to gain profit on their product. As we all know, Selena Gomez is a very famous celebrity that lives out her career as a singer and actor. The celebrity has the most followers on Instagram with over 112 million follower and over 46 million followers on twitter. Her fan base is very useful for the Pantene campaign as she can promote the product to millions of people around the world and create awareness. Majority or fan follow their celebrity idol and mirror their actions with what they buy and wear and also use. Therefore, if Selena Gomez uses Pantene shampoo, then the fans will also buy and use Pantene shampoo.

Print

 The print advert also uses celebrity endorsement by showing Selena Gomez in the centre of the magazine cover. By using her, the product gains a mass audience as her fan base will most definitely tend to purchase the product as she is using it. 


Comparison
Both the TV ad and the print ad show Selena Gomez in the centre of both medias 'slaying' off how voluminous her hair is which is the cause of the amazing Pantene Shampoo. In the print ad it reveals her brushing her fingers through the ends of her hair to indicate the attention that needs to be drawn to her hair.