Advertising Introduction

What is an Advert?

 An advert is a video or print that is broadcasted on television or print that promotes a product to raise awareness to a specific audience. It is made to sell a product and make a large profit on it as possible.

What is an Advertising Campaign? 

It is a launch of a product that is organized to create a message for the advertisement that share a single idea and theme to make up a integrated marketing communication. This allows the advert to connect with the audience and to gain consumers.

What different mediums can adverts appear in?

The different mediums it can appear in is Newspaper, Magazines, Television, Radio, Internet and Print. 

What is the main purpose of an advert?

The main purpose is to sell the product and gain consumers to make a large profit. 

The whole purpose of this Galaxy S7 advertisement is to promote the new mobile phone and to portray that the phone is waterproof. This is displayed by the famous US rapper Lil Wayne fascinated about the fact that the S7 is waterproof and ends up pouring champagne over the phone and putting it into the fish tank. The advertisement is successful as the producers use celebrity endorsement to target the younger audience who are mainly seen as having mobile phones. As the the advertisement includes Lil Wayne, he makes the campaign more fun and enjoyable to watch which appeals to the audience. 

He creates awareness by adding humour to the advert by repeating the saying 'Whaaaaa' and making humourous contact with each other to portray their excitement and amusement about the phone as many phones would water damage easily.

The target audience is aimed at 15-35 years old as many young people appreciate Lil Wayne and listen to his music and so would engage the audience to buy the phone. Lil Wayne promotes the phone by giving evidence to the audience that the phone is waterproof by putting it in the fish tank to exhibit that the phone still works even after all it has gone through. The fact that they have made the phone waterproof is a unique selling point to engage and gain a mass market audience.