Taste Task

Turkish Delight

The description of the packaging is bright pink and glossy. Its aesthetically pleasing and eye catching to the audience by the shiny packaging. The bold pink used attracts female attention and also relates to the 'delight' in the title. The name of the product is written in bold white writing. 

The slogan that is written on the packaging is 'Heavenly Turkish Delight wrapped in milk chocolate' which describes the type of product it is and informs the audience before they even open the packaging. The word 'heavenly' associates with a dream world and indicates that the taste would be mouthwatering.

The advert that we watched has a very middle eastern vibe that would appeal to the audience. It gives them the middle eastern experience and that when tasting it, it will taste of paradise and transporting you into a dream. The taste of the actual chocolate is claty, jellyish and very sweet and is a luxury chocolate for the audience that prefer the chocolates taste. The packaging is also luxurious and the pick packaging appeals to a female audience of 27-55 year olds due to the taste of rose extract that is used in the chocolate.

Double Decker

The chocolate has quite a bold packaging that uses masculine colours such as orange and purple together. The purple indicates the cadbury's chocolate purple that is used in their logo and this makes a statement on the chocolate to bring in more audience as they trust cadbury's company. the typography is cartoonish and bold white to grab the audience's attention. The slogan on the chocolate bar is 'the double filling bar'. The word 'double' signifies the double layers in the chocolate bar and associates with the title to, giving the audience more information about the chocolate before they have even opened it or brought it.

The advert for the chocolate is fun and plays fun music to enjoy. This most likely appeals to young children with the upbeat music used to make the advert entertaining. The taste of the chocolate is chewy and crunchy at the same time when you bite into it. The aftertaste is quite savory maybe due to the biscuit inside the chocolate bar with also a sweet taste. It makes it more bearable to eat. The chocolate is a on the go chocolate as it get stuck in your teeth and may not be best to eat it everyday. The potential target audience is aimed at males and most suitable for people with a busy lifestyle. 

Flake

The flake chocolate has bold packaging and the shape of it is long and thin and looks a bit like a bow. The colour of the packaging is bright yellow and purple, the purple indicates the cadbury's company which makes it a trustworthy chocolate. Because of the packaging and the colours used, it looks like a feminine chocolate. The slogan is 'The crumbliest flakeist milk chocolate' which matches the descrimption of the chocolate inside the packaging. The flake advert shows the chocolate forming into a woman and this would appeal to the female audience more that may be aged 16-34.

The Flake melts instantly in your mouth which gives and experience of luxury and the pieces inside it are delicate and hence the slogan 'flakeist' where is breaks off so easily. It is definitely a luxury chocolate where it is much appreciated for special occasions or to treat yourself. 

Time out

The Time Out chocolate is blue and masculine. It also uses the colour red which is a very bold colour and helps it stand out. They also use the cadbury's logo to show who has made it. The slogan is 'The wafer break with a layer of flake' which I personally think is a brilliant slogan and matches the description of the chocolate perfectly. The advert created is fun and bright. It is basically a party biscuit as it is shown in a cartoon effect. The taste of the chocolate is very soft, light and crunchy. It is not too sweet as the wafer takes away someone of the sweetness. The chocolate is a on the go chocolate bar and is made to eat on your breaks and indicates to the title of the chocolate which is 'Time Out'. The chocolate is targeted to aim to everyone. 

Picnic

The Picnic chocolate bar is very bold and has the whole packaging purple which makes it appeal to females. The slogan on the packet it 'Crunchy, chewy, fruity feast covered in Cadbury chocolate' matching the description of the chocolate. The advert is fun and makes it into a comical bar as they say 'deliciously ugly' which makes the audience laugh. The taste is fruity and quite chewy and it's an on the go bar of chocolate. It appeals to middle aged people and a mixed audience.

Advertising Introduction

What is an Advert?

 An advert is a video or print that is broadcasted on television or print that promotes a product to raise awareness to a specific audience. It is made to sell a product and make a large profit on it as possible.

What is an Advertising Campaign? 

It is a launch of a product that is organized to create a message for the advertisement that share a single idea and theme to make up a integrated marketing communication. This allows the advert to connect with the audience and to gain consumers.

What different mediums can adverts appear in?

The different mediums it can appear in is Newspaper, Magazines, Television, Radio, Internet and Print. 

What is the main purpose of an advert?

The main purpose is to sell the product and gain consumers to make a large profit. 

The whole purpose of this Galaxy S7 advertisement is to promote the new mobile phone and to portray that the phone is waterproof. This is displayed by the famous US rapper Lil Wayne fascinated about the fact that the S7 is waterproof and ends up pouring champagne over the phone and putting it into the fish tank. The advertisement is successful as the producers use celebrity endorsement to target the younger audience who are mainly seen as having mobile phones. As the the advertisement includes Lil Wayne, he makes the campaign more fun and enjoyable to watch which appeals to the audience. 

He creates awareness by adding humour to the advert by repeating the saying 'Whaaaaa' and making humourous contact with each other to portray their excitement and amusement about the phone as many phones would water damage easily.

The target audience is aimed at 15-35 years old as many young people appreciate Lil Wayne and listen to his music and so would engage the audience to buy the phone. Lil Wayne promotes the phone by giving evidence to the audience that the phone is waterproof by putting it in the fish tank to exhibit that the phone still works even after all it has gone through. The fact that they have made the phone waterproof is a unique selling point to engage and gain a mass market audience.